Fishing Never Sleeps. Now Your Bait Doesn’t Either.

Let Minnow by Reel Ready Delivery gives anglers 24/7 access to bait, lures, and fishing essentials through a growing network of custom-built vending machines and delivery partners. Whether it’s a last-minute trip, a late-night bite, or an early-morning launch, Lure & Order makes sure you’re always stocked.

What Is Let Minnow?

Let Minnow is built for real anglers. We rehab and rebuild vending machines into high-visibility bait stations stocked with handmade lures, metal baits, and popular fishing brands anglers already trust. Every machine is designed for durability, convenience, and fast access — placed where the fishing actually happens: docks, marinas, lakes, campgrounds, and coastal spots.

This isn’t novelty gear. It’s a functional, on-the-water solution built to serve anglers anytime, anywhere.

Our Brands & Products

We stock a mix of in-house gear and trusted national brands so anglers can grab what works without guessing.

Lure Locker
Durable, travel-ready lure storage designed to survive real-world fishing.

Bait Bunker
Rugged bait containers built for your secret weapon.

Lure & Order Custom Lures
Hand-poured plastic lures and precision metal baits — crafted, tuned, and tested on the water.

Popular Fishing Brands
Well-known, proven gear anglers already rely on — stocked alongside our own products.

Everything sold online or in a Let Minnow machine is reviewed, tested, and fished before it ever hits a shelf.

Machine Rehab & Installs

Every Let Minnow machine starts as a worn-down unit and gets rebuilt from the ground up. We document the entire process — from teardown and repair to lighting, layout, stocking, and install.

These machines aren’t just functional — they’re designed to stand out, glow at night, and perform in fishing environments.

Follow the transformation as old machines become 24/7 bait hubs.

Field Testing & Reviews

Before we sell it, we fish it.

Lure & Order reviews both custom gear and popular brands in real conditions — lakes, rivers, marinas, bridges, dock lights, and coastlines across the country. No hype, no fluff — just honest feedback from someone who actually uses the gear.

If it’s in the machine, it’s been tested on the water.

Travel & Expansion

Lure & Order documents the journey of building a fishing brand and vending network from the ground up. From machine installs to fishing new waters, this project is expanding one location, one cast, and one community at a time.

New machines, new spots, new fisheries — all part of the ride.

Find a Machine or Partner With Us

Looking for a Let Minnow machine near you?
Have a dock, marina, campground, or high-traffic fishing spot that needs one?

We’re expanding nationwide and actively looking for new locations and partnerships.

About

Lure & Order is run by S.Mash and S.Leigh — lure makers, vending machine builders, and traveling anglers. This project combines fishing, product development, and vending innovation to make quality gear more accessible to anglers everywhere.

Built by anglers. Stocked for anglers. Ready when you are.